Graphic Designer
Makati City / WFH | Makati City
Conceptualize and develop content for internal and external communications, including digital campaigns, social media posts, website content, SEO content, and scripts.
Interpret communication briefs and develop creative and executional strategies or experience maps for tactical and thematic campaigns.
Craft clear, compelling, and concise copy for digital and offline platforms, including social media, email, online advertisements, videos, websites, OOH, and in-store materials.
Generate creative ideas and concepts for digital and offline campaigns that effectively communicate campaign objectives and resonate with the target audience.
Collaborate with Communication Integrators, Corporate Communications Officers, and other stakeholders to develop content that is consistent with the brand voice and communication objectives.
Conduct research on industry trends, target audiences, and competitors to support content and copy strategies.
Optimize digital content based on SEO and other digital marketing best practices to improve online visibility and reach.
Edit and proofread copy to ensure accuracy, consistency, clarity, and adherence to brand and communication guidelines.
Stay updated on digital marketing trends and emerging technologies to identify opportunities for improving content effectiveness.
Develop, improve, and implement a brand playbook in collaboration with creative teammates to serve as a communication and content guide for different business units.
Qualifications
Bachelor’s degree in Advertising, Journalism, Literature, Communications, Marketing, or a related field from a reputable university.
Proven experience in copywriting, content development, creative communications, or a related role.
Experience working in an in-house and/or creative agency environment.
Strong writing, editing, proofreading, and communication skills.
Hands-on experience developing and managing communications across digital and offline platforms.
Experience working in a highly regulated industry, such as financial services, banking, telecommunications, fintech, retail, or technology, is an advantage.
Knowledge of SEO and digital marketing best practices is an advantage.
Strong ability to understand communication briefs and translate them into clear and engaging content.
Must submit a solid portfolio of relevant writing/copywriting work.